Performance, Style, Value. The First Name in Quality
Helmets
Started in 1995, AFX North America Inc. is a wholly
owned and operated company based in North America,
which specializes in the design and production of
motorcycle, ATV and snowmobile helmets.
At AFX they realized that the consumer was now
getting less helmet for the dollar than ever before.
They saw the need for a helmet line that could start
from a clean sheet approach, to build a
full-featured helmet at a reasonable price. This
corporate philosophy led them to develop a full
helmet line that is full-featured, but affordable.
Starting from scratch allowed them to build the
helmets right the first time, without having to
build over any existing styles or designs.
Unlike some helmet companies that work with agents
and resellers, AFX only sells to distributors, and
we only sell to one distributor in each country we
service. This distributor sells directly to the
retail stores. By doing business this way they can
eliminate the one extra pricing step that always
seems to inflate the price and dilute the service
and quality. Doing business this way is a little out
of the normal, but then their policy of providing
the best possible helmets at affordable prices means
you get more for less.
Since 1995, AFX North America Inc. has enjoyed
strong and consistent growth, thanks in part to the
strong distribution network they have established in
Canada and the United States, as well as to the
enthusiastic response they have received from
dealers who've found that AFX helmets are not only
quality products, but hot sellers. Currently, they
are looking to expand their distribution network to
new markets, particularly Europe and Australia, and
hope to be selling globally within the next few
years, while continuing to improve their market
penetration and brand awareness in North America. |
