The Next Big Thing
Axo Sport was established in 1978 and immediately
became industry leader in footwear, clothing and
protective apparel for motorcycle enthusiasts.
Initially focused on the off-road, Axo quickly
broadened its range of products. Today Axo provides
its customers with a full set of gear from
head-to-toe for street and motocross riding. Axo’s
range of products is constantly evolving; new and
innovative items are developed daily, to suit the
needs and ever-changing tastes in the motorcycle
apparel market. Super-moto and free-styling are now
part of Axo’s priorities and a mountain-biking
collection has recently been added to Axo’s
catalogue. Not to mention the casual collection,
which suits motorcycle lovers when off the bike.
In 2003 Axo America Inc. was established; it is a
vibrant commercial center and an important R&D
location. Based in California, Axo America
researches the American market at the core, to
expand and improve Axo’s collection and explore
international trends.
AXO put together a crew who is dedicated to the two
wheels; the design and R&D departments are on a
continuous quest to find the best materials and
design applications for racing and riding. This
restless effort brought Axo at the top and made it a
reference brand internationally in its market. To
keep this real, Axo sponsors riders in MotoGp,
Superbike, Motocross, Supermoto and other side
championships. Axo products are especially developed
with the feedback given by riders like Loris
Capirossi, James Toseland, Ivan Lazzarini and many
others, who gave us strong emotions and great
results.
Technicians and designers work together, using
sophisticated machinery to guarantee the best
quality of our products and to offer the highest
safety to all riders. Today, Axo is the only brand
that can give its riders all they need from
head-to-toe for both off-road and street riding;
this confirms that customer satisfaction and product
diversification are our main goals.
We understand the needs of all riders, because we
are riders ourselves, and we are the first to test
our products. In creating our items we also follow
the advice of our champions, who, with more
experience and sensitivity, can better test suits,
helmets and boots in extreme situations: on the
tarmac at 300 km/h, over a triple or through a mud
bog!
Mission:
To develop, manufacture and distribute apparel,
footwear and accessories for motorsport and cycle
riding, for every level of riding skills: from
beginner to champion.
To help riders achieve and go beyond their limits in
sports, thus better defining who they are as persons
and enrich their lives and well being through the
activity of those sports.
Vision:
To become a Worldwide leading brand in the
motorsport and cycle riding accessories market
through empowering the AXO brand and through
acquisition of authoritative and complementary
brands.
Values:
Financial wisdom: financials are the indicator of
our current activity, the mirror of our past
activity and the premises to our future.
People: shareholders, employees, business partners,
stakeholders and athletes associated with AXO are
one team, leading our company. They all benefit from
the enthusiasm of working for AXO and simultaneously
they are the ones bringing enthusiasm into the
company.
Sport: sport is not just our business: it is part of
our lives helping us actively understand our
business and increasing our well being.
Innovation: innovation is to be developed in every
aspect of our business: products, services and all
of our activities.
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