Oakley was created for world-class athletes, those
who see the limits of possibility as just another
challenge. Their dedication drives us to look beyond
the conventional ideas of industry standards. It’s
in our DNA to identify problems, create inventions,
and wrap those inventions in art. And simply to make
things better than anyone thought possible.
Decades of Oakley innovation have been awarded more
than 540 patents that elevate physics to the level
of art. Technologies transcend sports to enhance the
lives of consumers, and more than 110 countries now
enjoy a full array of market-leading products
including premium sunglasses, goggles, prescription
eyewear, apparel, footwear and accessories. These
products represent our commitment to excellence — a
passion that redefines what is possible for those
who defy their own limits.
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Oakley, Inc. is a sport and lifestyle brand, driven
to ignite the imagination through the fusion of art
and science. Building on its legacy of innovative,
market-leading optical technology, the company
manufactures and distributes high performance
sunglasses, prescription lenses and frames, goggles,
apparel, footwear, and accessories.
The essence of
the brand is communicated through hundreds of
professional and amateur athletes who depend on
Oakley products to provide them with the very best
while they redefine what is physically possible.
Founded in 1975 and headquartered in Southern
California, the company’s optics brand portfolio
includes Dragon, Eye Safety Systems, Fox Racing,
Mosley Tribes, Oakley, Oliver Peoples, and Paul
Smith Spectacles.
In addition to its wholesale
business, the company operates retail locations
including Bright Eyes, Oakley Stores, Sunglass Icon,
and The Optical Shop of Aspen. |
OAKLEY BRAND OVERVIEW
Oakley blends science and art to redefine product
categories by rejecting the constraints of
conventional ideas. The company is recognized as one
of the most coveted brands in performance technology
and fashion. Its icon is embraced by the global
culture of sport competitors who define their own
lifestyle — the world-class athletes who exceed the
limits of possibility. In its devotion to these
athletes, Oakley does the same.
Decades of Oakley innovation have led to a full
array of market-leading products including
performance apparel and accessories, prescription
eyewear, footwear, watches and electronics. The
company continues to build on its heritage of
authenticity by reinventing products from scratch to
achieve superior quality and genuine innovation that
delivers the unexpected. Awarded more than 575
patents and 1100 trademarks, Oakley today is a
global icon offering products to consumers in more
than 100 countries.
OAKLEY TECHNOLOGY
Striving to redefine the limits of possibility,
Oakley has been awarded more than 575 patents
worldwide. The authenticity of Oakley invention is
backed by state-of-the-art research and production
facilities. Ideas enter the virtual world of CAD/CAM
engineering. They take shape as prototypes, built in
16-micron layers of vaporized polymers that solidify
in electromagnetic radiation. Progressive builds are
tested with spectrophotometers, impact accelerators
and environmental simulation chambers. Only then are
new inventions ready to be field tested by the
world’s top athletes.
Technologies that reinvent performance in core sport
categories transcend to the general public with
innovations that serve all, from the most rebellious
to the most discriminating. In addition, aggressive
design technologies are matched with the best
materials available to produce critical gear for
occupational and military applications. As with all
research and development categories, this leads to
crossover of performance innovations to the general
public.
OAKLEY PRODUCT CATEGORIES
Oakley invents each new product with a design
philosophy called sculptural physics: the discipline
of solving problems with science and wrapping those
solutions in art. Supported by an infrastructure
that includes the latest tools of technology, Oakley
engineers and artisans continue to expand the
company’s array of product categories.
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Sunglasses
As the undisputed leader in performance eyewear,
Oakley continues to advance sport technology and
redefine the lifestyle market with patented optical
innovations. Numerous patents have been awarded to
the inventions behind the company’s High Definition
Optics® (HDO®). HDO® virtually eliminates the
problems of ordinary lenses, including distortion
that bends light (so objects aren’t
really where they |
appear to be) and optical flaws that magnify images
in the manner of prescription lenses made for
somebody else.
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Eyewear is our passion. Some may say we’re obsessed
and that’s okay. Since 1978, Oakley has led the way
in maximizing lens style and technical performance.
Right now, it’s only getting better for you. Oakley
polarized lenses are engineered with a liquid
infusion process that bonds the polarizing filter at
the molecular level, eliminating the haze and
distortion found in conventional technologies. Below
are seven exclusive Oakley technologies that put our
polarized lenses at the top of the |
game. We make the difference, and you reap the
benefits when you strap a pair of Oakley’s on your
head.
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High Definition Optics® (HDO®)
All Oakley
polarized lenses utilize HDO®, a collection of
technologies that include patented innovations for
unbeatable optical clarity and performance.
Axis of Polarization: The orientation of the
polarizing filter is critical for performance, so
Oakley polarized lenses maintain the uncompromising
precision of EN1836 standards. Infusion Molding: Our
lens material bonds to the polarizing
filter at the |
molecular level to eliminate haze and distortion.
Lens Color: You can match your optics to your
environment by choosing from a spectrum of optional
lens tints.
Polarized Emission: This measure of polarization
efficiency exceeds 99% in Oakley polarized lenses, a
performance level unsurpassed in the industry.
Impact Resistance: Oakley performance eyewear meets
all impact resistance standards of the American
National Standards Institute.
Hydrophobic™: Oakley Hydrophobic technology helps
keep vision clear and sharp by preventing water
buildup and repelling oils and contaminants.
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Prescription Eyewear
Oakley offers a comprehensive line of
ophthalmic-specific frames and corrective sun lenses
that are recognized as some of the best prescription
optics available. Full service labs in the U.S.,
Europe and Asia bring the world's best optics
technologies to local markets. The company’s
prescription lenses are offered in a full spectrum
of colors, polarization options and performance
coatings. Technologies include metal |
frames with shape memory; Color Inherence for lenses
that never fade; OAKLEY ACTIVATED BY TRANSITIONS™
lenses that darken and lighten automatically; the
world’s first true interchangeable prescription
lens; and the Oakley Rx system that maps light rays
in a 3D grid to achieve precise coordination between
the eye and the entire lens surface.
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Goggles
Sports categories that rely on Oakley goggle
technology include motocross, snowboarding, skiing,
BMX and mountain biking. Launched in 2006, OAKLEY
STOCKHOLM™ was created specifically to offer women
the ultimate in goggle performance technology. The
company’s 3D cranial geometry ensures a precise fit,
and innovations such as ram-air surge ports provide
fog-cutting airflow that is |
augmented with F3 anti-fog coating. Optically
correct Oakley goggle lenses are engineered to
maximize peripheral and downward vision while
optimizing impact protection. In addition, a legacy
of decades in motocross has resulted in the most
optically advanced tear-off system in the industry.
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Electronics
Oakley recognized that the future of fashion
includes technology. The revelation that an audio
system should be close to the ears, not tethered
from the hip, led to the invention of Oakley THUMP –
the world’s first digital music eyewear. The design
eliminated wires by seamlessly integrating a music
player and earphones with a performance sunglass
frame. Two more eyewear inventions, RAZRWIRE™ and O |
ROKR™ let users enjoy stereo music and wireless cell
phone connectivity via next-generation Bluetooth®
technology. Featuring the unsurpassed clarity of
HIGH DEFINITION OPTICS®, these products let the
wearer stay connected to calls and music while
hiking, biking and doing virtually any activity
where cords and wires would get in the way.
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Apparel
Engineered to optimize performance and comfort for
professional athletes, Oakley apparel designs are
coveted also by the lifestyle market. The company
utilizes membrane technologies that maintain
waterproof yet breathable barriers. Temperature is
controlled with reversible heat storage, a science
developed for astronauts. Rejecting the flat cutouts
of conventional garment design, Oakley uses |
CAD/CAM digital sculpturing to achieve
the comfort and fit of contours that
accent the female form. Additional
technologies range from the temperature
control of inflatable insulation systems
to the impact protection of Bio Foam
panels.
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Footwear
In addition to a full line of sandals and premium
golf shoes, Oakley offers footwear for snow, hiking,
motor sport racing and military applications. The
company’s NET SHAPE™ TECHNOLOGY utilizes CAD/CAM
engineering to integrate all shoe components for
superior durability, fit and comfort throughout the
full range of motion. Additionally, Oakley invented
RED CODE™, a mid-sole system that calibrates |
performance for each sport by absorbing
ground forces at progressive rates to
optimize stability, dynamic shock
attenuation and energy return.
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Accessories
Oakley offers a full line of accessories designed
for efficiency, comfort, convenience and style. The
company’s backpacks and bags are engineered with
ergonomics, reinforced against punishing abuse and
enhanced with premium utility features. Products are
optimized for specific uses, such as the company’s
surf pack that features a removable wet/dry
compartment and changing mat. Oakley’s unique |
sculptural design produces
never-before-seen aesthetics in
accessories that range from wallets and
belts to surfboard bags, purses and
eyewear cases.
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Watches
Oakley entered the wristwatch market years ago with
an invention called the O ENGINE™, an innovation
that allows an INERTIAL GENERATOR® to convert motion
into electricity. Today, the company produces a full
array of timekeeping instruments including OAKLEY
TIME TANK™, a Swiss-made chronograph with 13-jewel
movement and the ability to measure cumulative time,
intermediate time and split time. Known |
for exquisite dimensional sculptures of
lightweight titanium and surgical grade
stainless steel, Oakley’s quartz/analog
line blends definitive styling with the
precision of Swiss movement. Innovations
like the company’s GMT wristwatch offer
premium features such as the ability to
set local time anywhere on earth by
adjusting a World City hand.
OAKLEY, INC. OPTICS BRAND PORTFOLIO
In addition to the Oakley brand, the company’s
optics brand portfolio includes Dragon, Eye Safety
Systems, Fox Racing, Mosley Tribes, Oliver Peoples,
and Paul Smith Spectacles.
DRAGON
Dragon began in Southern California in
1993 with a passion to create a unique
brand whose products help define today’s
youth while staying true to their core –
a brand/lifestyle partnership. Drawing
influences from its team rider’s art,
youth influenced music and street
culture; Dragon’s sunglasses, goggles
and accessories complement its
customer’s independent, fringe and
authentic action sports lifestyles.
Dragon is currently distributed in core
retailers in more than 45 countries
around the world.
EYE SAFETY SYSTEMS
ESS designs, develops and markets advanced eye
protection systems for military, fire fighting and
law enforcement professionals and is a leading
supplier of protective eyewear to the U.S. military
and firefighting markets. Its products are sold in
more than 80 countries. Designed for hostile and
unforgiving environments, ESS products ensure peak
performance and uncompromised eye
safety.
FOX
Oakley is the exclusive worldwide
licensee of Fox Racing, Inc. (Fox), a
leading apparel brand in the motocross
industry, for sunglasses and goggles. We
design, develop and manufacture optics
products in cooperation with Fox and we
are responsible for the worldwide
marketing and distribution of these
products. The products are sold through
motor sports specialty retail locations,
sunglass specialty stores and our own
retail stores.
OLIVER PEOPLES
Recognized as one of the most respected luxury
eyewear companies, Oliver Peoples was co-founded in
1986 by optician and designer Larry Leight. The Los
Angeles-based company currently has
distribution in more than 45 countries
worldwide and operates five retail
stores located in New York (2), Los
Angeles, Costa Mesa and Tokyo. Oliver
Peoples® eyewear is seen on many of the
world’s most well known celebrities and
helped establish the luxury eyewear
market. The classic designs fuse
old-world aesthetics with modern-day
finesse. Paul Smith® Spectacles includes
prescription eyewear and sunglasses that
feature whimsical yet classic designs
with attention to detail synonymous with
one of Britain’s leading fashion
designers. Mosley Tribes® is a modern
lifestyle brand fusing utility and
style. Oliver Peoples is committed to
designing stimulating eyewear for
expressive individuals.
OAKLEY, INC. RETAIL PLATFORMS
BRIGHT EYES SUNGLASSES
Bright Eyes Sunglasses, established in
1985, is one of Australia’s largest and
fastest growing multi-branded sunglass
specialty retail chains. Featuring a
wide selection of the world’s most
recognized brands and related
accessories, Bright Eyes’ chain of
nearly 140 stores offers a selection
capable of meeting the most
discriminating consumer’s needs – from
pure sport to high fashion.
OAKLEY STORES AND OAKLEY VAULTS
Offering the widest inventory of Oakley inventions,
Oakley Stores features a full selection of the
company’s sunglasses, goggles, prescription eyewear,
apparel, footwear, watches, and accessories. Oakley
Stores give consumers a unique opportunity to view
the latest generations of Oakley performance
products through innovative product presentation,
graphics, audio and visual elements. Additionally,
the company operates Oakley Vaults, an outlet store
concept, which features discontinued and excess
seasonal Oakley-branded merchandise in addition to
newer products priced at full retail.
THE OPTICAL SHOP OF ASPEN
Headquartered in Aliso Viejo, CA, The Optical Shop
of Aspen was founded in 1970 by Larry Sands who
sought to define eyewear as a high-end fashion
accessory. The Optical Shop of Aspen stocks its
stores with innovative, high-end labels such as
Cartier, Chanel, Christian Dior, Chrome Hearts,
Oakley, Oliver Peoples and Paul Smith. Oakley, Inc.
acquired privately held OSA Holding, Inc. and its
wholly owned subsidiary, The Optical Shop of Aspen (OSA),
the company’s luxury retail division.
SUNGLASS ICON
Sunglass Icon, based in Scottsdale, AZ, was
established in 1982 and is the nation’s second
largest specialty retailer of sunglasses and
sunglass accessories. From pure sport to active
lifestyle and fashion, Sunglass Icon’s multi-branded
assortment of fresh, cutting-edge, and playful
styles ensure meeting the needs of the most
discriminating consumer. Sunglass Icon’s skilled
sales associates are known for their technical
knowledge, style consultation ability and commitment
to providing an unparalleled purchase experience.
Sunglass Icon – customized service from the sunglass
experts.
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