LBZ Motorcycle Street and Sport Bike Jackets
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2007 LBZ Street Jackets
 

The Pride Of Those Who Ride

Now that the street freestyle scene is blowing up it’s no surprise that LBZ is right there in the mix. LBZ has been there since the beginning supporting the biggest names in the business, guys such as the Starboyz, D-Mann Daigle and Dan Jackson. To boost from another rock ’n’ roll godfather, James Brown, Russell just might be the hardest-working man in the extreme sports business. Thanks to his ruthless work ethic, an amazing ability to anticipate trends and an absolute devotion to the extreme lifestyle (yes, those three are all closely intertwined), LBZ remains, more than a quarter-century later, one of the most vibrant and essential names in the business. In the intervening years LBZ has locked down the biggest names in street freestyle, including D-Mann, Jackson, Pat Stephens in Dallas, Scooter Trash, and many, many more. In addition to big names, Russell pays special attention to up-and-comers—new, fresh blood that keeps his brand positioned on the cutting edge of the street freestyle scene, such as the riders featured here, including the LBZ-supported Trick Star crew (Garrett Stevenson, Charles Palmer and Michael “Stretch” Guzman) from Las Vegas and Sumthang Fierce’s Dustin Apgar, who, immediately following this photo shoot, boarded an airplane bound for Australia to compete by-invitation in the inaugural International Moto Freestyle Challenge.

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