Now that the street freestyle scene is blowing up
it’s no surprise that LBZ is right there in the mix.
LBZ has been there since the beginning supporting
the biggest names in the business, guys such as the
Starboyz, D-Mann Daigle and Dan Jackson. To boost
from another rock ’n’ roll godfather, James Brown,
Russell just might be the hardest-working man in the
extreme sports business. Thanks to his ruthless work
ethic, an amazing ability to anticipate trends and
an absolute devotion to the extreme lifestyle (yes,
those three are all closely intertwined), LBZ
remains, more than a quarter-century later, one of
the most vibrant and essential names in the
business. In the intervening years LBZ has locked
down the biggest names in street freestyle,
including D-Mann, Jackson, Pat Stephens in Dallas,
Scooter Trash, and many, many more. In addition to
big names, Russell pays special attention to
up-and-comers—new, fresh blood that keeps his brand
positioned on the cutting edge of the street
freestyle scene, such as the riders featured here,
including the LBZ-supported Trick Star crew (Garrett
Stevenson, Charles Palmer and Michael “Stretch”
Guzman) from Las Vegas and Sumthang Fierce’s Dustin
Apgar, who, immediately following this photo shoot,
boarded an airplane bound for Australia to compete
by-invitation in the inaugural International Moto
Freestyle Challenge.
LBZ Luggage - LBZ gear bags.
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