Joe Rocket launched onto the motorcycle apparel scene and blasted their way into being the #1 player in the street apparel business. Their complete line of motorsports apparel include leather jackets, textile jackets, mens gloves, suits, boots, pants, ladies leather jackets, textile jackets, ladies gloves, boot, pants, body armor, luggage and eye catching sports and casual wear.

Joe Rocket sponsors some of the most exciting racers in the business. Their team includes Miguel Duhamel, Tommy Hayden, Kevin Schwartz, Jordan Szoke, Damon Buckmaster, Roger Lee Hauder, Jimmy Moore, Marty Craggill, Keat Stotz, Jeff Williams, Owen Weichel, Oliver Jervis, Doug Chandler, Steve Crevier, Pascal Picotte, Jake Zemke, Larry Pegram, Roam Ferguson, Rickey Gadson, Gary Nixon, Steve Plater, JF Cyer, and Nick Cummings.

Their growing popularity amongst street bike riders is evident in some of Hollywood's feature movies including Vin Diesel's XXX and Biker Boyz.

The Management of Joe Rocket is based out of Canada and have US Offices in Reno Nevada.