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THE ARAI STORY:
20 years ago, there
was a big difference in helmets, so it was much
easier to separate the good from the bad. Today,
although more helmets look the same, there can still
be a major difference between them. For example,
people look basically the same on the outside. But
this tells us nothing about the person on the
inside. It's the same with helmets. They're all
round, hard and shiny. And most carry many of the
same certification standards that have now become
the only way for many to judge a helmet's worth.
However, even though these helmets may carry the
same decals certifying that they passed the minimum
criteria for a given standard, it doesn't tell you
anything about what's inside. The fit, the comfort.
The quality. But Arai is different. Arai designs the
best helmet we can for comfort, fit, and a host of
other criteria. Then we submit it for safety
standards acceptance (which we pass with room to
spare). In other words, Arai designs its helmets
first for you, the rider — and second to pass a
standards test. Some helmet companies have their
priorities wrong and do it the other way around.
A HISTORY OF INNOVATION:
Over 50 years devoted solely to the advancement
and innovation of helmet design and safety. Because
of our many design innovations, Arai helmets have
actually been exhibited in art museums.
FAMILY PRIDE:
Mr. Hirotake Arai, a hat maker by trade, started
his company over 65 years ago. He was a craftsman, a
perfectionist - and a motorcycle rider. Today, his
son Michio "Mitch" Arai, another lifelong rider,
runs the company. And Mitch's son, Akihito, is now
the third generation. If your family name was on
your product, how well would you make it?
HANDMADE:
Every Arai helmet is virtually 100% handmade.
Each craftsman signs the helmet shell along the way.
And every helmet is hand inspected at least three
times during construction. Not every hundredth
helmet, or every tenth one — every single helmet.
THE PURE PURSUIT OF QUALITY:
The only helmet company we know of with a single
quality standard for all its helmets. No "special
one-off" helmets for our A-list racers. Every Arai
built for every rider has the same singular devotion
to quality, comfort, and fit. (In the words of
"Mitch" Arai,: "How can you say one person's head is
worth more than another's?")
UNMATCHED CUSTOMER SATISFACTION:
American riders have ranked Arai Helmets Number
One in customer satisfaction in all seven J.D. Power
and Associates Motorcycle Helmet Satisfaction
Studies! Seven years in a row, no other helmet
company has ranked higher than Arai.
UNMATCHED REPUTATION:
Arai isn't only the choice of countless
motorcycle champions and racers — including all four
U.S. MotoGP riders. Arai auto-racing helmets
dominate the F1 grid, chosen by new champion,
Fernando Alonso, Kimi Räikkönen in second, and four
of the top five drivers ... Sebastien Bourdais,
winner of the last two ChampCar championships ...
IRL Indy cars' Tony Kanaan and Dario Franchitti
among others ... And NASCAR® heroes like Jeff
Gordon, Jeff Burton, Mark Martin, Greg Biffle, and
Jamie McMurray. Quite an accomplishment for such a
small company. There must be a reason.
THE BEST WARRANTY:
The first helmet company to offer a full 5-Year
Limited Warranty — 12 years ago! Only recently have
a couple others extended their warranties past one
year. (How many cheaper helmets can a typical rider
go through in the lifespan of one 5-year warranted
Arai?)
BUILT FOR THE RIDE:
An Arai doesn't just feel good for an hour or
so. It's made to feel good all day — and to keep
feeling good for years, long after cheap helmets
have become loose and shabby. You can't always see
the reasons why, but they're there: lower weight
from proprietary aerospace fiberglass. Lower center
of gravity and better weight distribution to reduce
fatigue. Softer multiple-density liners materials
that conform to your head shape. Ventilation systems
that work - extremely well! Superb scratch-resistant
face shields with less distortion. There are no
"minor" parts of an Arai helmet. Every part is
interrelated. The result: You feel good and you want
to keep riding.
SAFETY STANDARDS:
No one can predict the angle, severity, speed,
obstacles or conditions of a crash. Arai's emphasis
is on the broader potential, not the minimums
required by some standards. But despite this level
of protection, Arai helmets still maintain
super-soft liners for all-day comfort and fit, not
to mention better performance across the broad
potential of impacts, from minor to severe.
FROM MR. MICHIO "MITCH" ARAI TO AMERICAN RIDERS:
We believe no helmet manufacturer in the world makes
their shells the Arai way. We craft all of our shell
designs by hand. Then we use the most advanced
five-point laser scanning system, combined with the
latest CAD/CAM software, to copy, to completely
reproduce exactly what our craftsmen have created to
a level of detail never before achieved.
Arai does not let the computer design or alter the
shell. We design it. We hold it and look at it; we
feel its lines and aerodynamic flow. We believe that
this is a more natural, organic way to design shells
because there is nothing 'organic' about a computer
screen.
A computer extrapolates what it thinks it needs to
complete the helmet design. But because computers
are not human, they treat helmet design and the
human skull as a 'mathematical' problem. They do not
understand the infinite variations of the human
skull pertaining to comfort and fit. Arai does.
Thank you.
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