French-Italian founder of the FIVE brand Franck Fazio worked for long years with the most prestigious Italian motorcycle equipment makers, coming into contact with the world’s top riders. Talking with one of these — one of the most demanding in terms of his equipment and concerned about the slightest detail — revealed his dissatisfaction with the degree of precision and protection of the gloves provided by his sponsor (even though it was a renowned brand in the field of motorbike clothing), and the idea came to him to concentrate on this product specifically. Observing that there was a leader in each category of product (helmets, boots, masks, clothing) and yet no brand was putting in the effort required to develop gloves in terms of protection, fit, and design, Franck was convinced he could offer a real plus in terms of glove performance, and this was the confirmation he needed to launch himself in this market. He quite naturally decided to give the name FIVE to his brand, intended to protect the hand’s 5 fingers. His move surprised a great many people, certain he would fail if he dared build a brand around a single glove product. Now, some ten years later, FIVE’s success seems to show those sceptics were wrong. But the finest recognition comes from riders who have been wearing FIVE gloves all these years. Thanks to them, the brand has travelled millions and millions of kilometres at the handlebars of thousands of different bikes.
